How about renting the car next door?

Watching this 3 minute Reuters video below about WhipCar, I more or less instantaneously came to think about this innovative, well thought out transportation service as a win-win-win solution:
- Car owners can rent out their cars for money.
- People, who do not own a car, and need to use one, can rent the car next door. In other words, car becomes a service more than a product.
- Streets are less crowded, as fewer cars sit around in the streets doing nothing.

Interested in more inputs on transportation innovation? Have a look at this presentation
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