During the 5th set of this year's Wimbledon final between Roger Federer and Novak Djokovic , two great athletes, I thought that both players deserved to win. I simply could not see who was the better one. It seemed like a win-win-win-win match - a win for Federer and his family / friends / coaches, a win for Djokovic and his family / friends / coaches, a win for people participating by watching / learning about the match at the stadium and on the Internet including social media, a win for the sponsors and suppliers of all that is needed to make a sports event happen, and a win for many more. According to the rules of tennis and many other sports, there has to be a winner and a loser, though - not only in the final match of tournaments but also in all the other matches leading up to the final match of the tournament.. And when Djokovic had won, I recall, for example, that he - in the interview following the match - said to Federer: "It was a great match to ...