In this very interesting interview with John Mackey , I learned about 4 principles of the conscious business: # 1: Purpose. Minute 16 and minute 21 I need to breathe in order to live. I need to create red blood cells in order to live, but that is not the purpose of my life to eat, to breathe, to create red blood cells. I have a much more transcendent purpose in my life that gives my life meaning and value to it. Business is no different. A business has the potential for a higher and deeper purpose and that is the first principle of a conscious business. When you work from a higher purpose you unleash greater degrees of commitment, greater degrees of loyalty and greater creativity in the workplace and that gives competitive advantage. # 2: Stakeholder model. Minute 19 and minute 22 The 2nd principle is that there is a variety of stakeholders that are interdependent, that are connected together, customers, employees, suppliers, investors, communities—both loca...