Via a Twitter update by Jorge Barba I came across this posting through which I learned, for example, that Nike encouraged people passing by to stop and walk or run a while on an interactive, ground level billboard with a built-in treadmill, located in Mexico. For every kilometer run, Nike donated a certain amount of money to UNICEF.
For more reasons, I think the initiative is interesting. Examples:
- The initiative is an extra motivation for people to get some exercise.
- The initiative supports UNICEF and thereby helps build a world where the rights of every child are realized.
- The initiative is effective marketing for the company.