An unusual shopping experience

Here’s an example of an unusual shopping experience. An interesting initiative by Improv Everywhere. Reflecting on the fact that "La Traviata" was done at Zürich central station last year, I would think that an innovative initiative like this surprising grocery store musical would, perhaps, also be possible at, for example, a Migros or a COOP supermarket. What do you think?

I came across the 4 minute video, which has been rated more than 13,000 times getting an average rating of five starts out of five, via this blog posting.