September 03, 2009

Companies gain measurable business benefits using Web 2.0

Reading this McKinsey Quarterly article, I learned about some very interesting results of a McKinsey Global Survey focusing on how companies are benefiting from Web 2.0. Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to the survey. Here are a couple of extracts:

- 69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits.

- Over half of the companies in the survey plan to increase their investments in Web 2.0 technologies.

A question for you: Which Web 2.0 technologies do(es) the company/companies, you work for, use? And how do you use them?
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