August 23, 2009

Improve the shopping experience by putting wheels on the shopping baskets

At COOP and Migros shops in Switzerland, I noticed that shopping carts and shopping baskets are offered for customers to transport products, they want to buy, through the supermarkets. Customers, who choose to use a shopping basket, need to carry it.




COOP in Denmark improved the shopping experience for people who prefer to use a basket to transport products, they want to buy, through the supermarket. They literally put wheels on the shopping baskets. The photo below, that I took as I was in Denmark earlier this month, makes the point powerfully, I think. Good innovation making it more convenient for people to buy groceries.


What other changes do you think are the most urgent for supermarkets to make in order to improve the shopping experience?
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