Focus on what the market needs

In this relevant 2 minute video, Mr. Clayton Christensen brings forward an important problem: Once an idea gets through the value chain of a company and reaches the customer, the idea may have been changed so much that it does not bring much added value to the customer anymore, i.e. will not help the customer solve his/her needs very effectively.

A couple of solutions to the problem: Encourage everone working for the company to keep their thinking and actions focused on what customers need, and how you can help customers satisfy their needs in the most effective ways. Also, work on open innovations portals, blogs, and Twitter to bring in external views.