A great service is where the consumer participates

Walking through the beautiful Stadtgärtnerei in Zürich, I find it a pleasure to see how creative the people, who work for the Stadtgärtnerei, are in designing gardens.

Thinking about how a Stadtgärtnerei can move to the next level of value creation, I was inspired by this 4-minute video with Tim Brown from IDEO. Mr. Brown mentions, for example, that "a great service is where the consumer participates, where they get drawn in, where they become part of it." Have you thought about to which degree the customer participates in the services, you offer?

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