December 05, 2010

How true are you to yourself?

Listening to this Thinkers50 interview with Kjell A. Nordström and Jonas Ridderstråle, I learned, for example, this:

Minute 3
Kjell A. Nordström mentions that “if there’s one thing that is very much the same as it was in 1999, it is the business school, and how we train people.”

Minute 5
Kjell A. Nordström says that “It’s a well known fact that Sweden, or Scandinavia in general, is a very good market to test a product.”

Minute 9
Jonas Ridderstråle explains that funky means to be authentic, to be true to yourself.

Minute 10
Kjell A. Nordström mentions that he’s involved in a company that makes plant walls. Mr. Nordström mentions that the company will grow a lot of things in the cities in the future. He also explains that they will probably use walls much more than they do today.

Minute 11
Telling a story about a person who, in the 1960s, succeeded a previously fantastic football player as the coach of Juventus, Jonas Ridderstråle refers to the answer that the new coach, who was – contrary to his predecessor in the coaching role – not a former great football player himself, gave a journalist. The journalist had asked the new coach how he could become the coach of the team, when he didn’t have any great history as a football player. The answer of the new coach: “You don’t have to be a great horse to be a jockey.”


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