November 28, 2008

5 inputs for telecommunications companies

Reading this bilanz.ch article, I came across these 5 inputs for telecommunications companies:

# 1
Bring products on the market that are simpler to understand.

# 2
As an alternative to using free mobile phones or mobile phones at reduced prices to attract customers, consider offering lower prices for using the mobile phones to communicate.

# 3
Introduce test offers to reduce the fear customers have of changing provider.

# 4
Make contract conditions more customer friendly.

# 5
A customer wants to use his/her mobile phone to communicate. Consequently, save the customer from administrative hurdles by improving customer service.
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