Uncopyable values

In a very interesting posting, Kevin Kelly writes, for examples, this:
"Once anything that can be copied is brought into contact with internet, it will be copied.."

In the same posting, Mr. Kelly also mentions and gives examples of what he calls uncopyable values – something that cannot be copied/reproduced but must be generated/grown/nurtured:

- Trust.
- Immediacy.
- Personalization.
- Interpretation.
- Authenticity.
- Accessibility.
- Embodiment.
- Patronage.
- Findability.

Besides the examples that Mr. Kelly mentions concerning the values above, do you know some other good examples?

I came across the posting by Kevin Kelly through this cph127.com posting.

Comments

deborah said…
The company's culture is given, as it builds up on the past. Each company has his own circumstances which can not be copied by others.

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