Communicate effectively
Being asked to give an example of a "sticky idea", Mr. Chip Heath responded:
“John F. Kennedy, in 1961, proposed to put an American on the moon in a decade. That idea stuck. It motivated thousands of people across dozens of organizations, public and private. It was an unexpected idea: it got people’s attention because it was so surprising - the moon is a long way up.”
Effective communication can change the way people think and behave - and thereby change culture. To communicate effectively, make sure your message is simple, concrete, and surprising.
Interested in knowing more? Then read this.
“John F. Kennedy, in 1961, proposed to put an American on the moon in a decade. That idea stuck. It motivated thousands of people across dozens of organizations, public and private. It was an unexpected idea: it got people’s attention because it was so surprising - the moon is a long way up.”
Effective communication can change the way people think and behave - and thereby change culture. To communicate effectively, make sure your message is simple, concrete, and surprising.
Interested in knowing more? Then read this.
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