At the start of part 2, embedded below, of a talk that Jeff Jarvis held in
Frankfurt, Mr. Jarvis quotes Mark Zuckerberg for responding “you can’t” to a question on how to create a community. Jeff Jarvis explains that Mr. Zuckerberg elaborated on his answer by saying that it is the wrong question to ask. Communities already exist. People are already doing what they want to do. The question you should be asking is “How do you help them do, what they want to, do better?”. According to Jeff Jarvis, Marc Zuckerberg’s prescription for this is giving people elegant organization. All 3 parts of Jeff Jarvis’ talk are published in this blog posting of Mr. Jarvis.