See ageing as an opportunity for job creation and innovation

On ManagementTV, I came across this interesting 2½ minute on which Joseph Coughlin, MIT AgeLab, talks about seeing ageing as a call to innovate. Mr. Coughlin mentions, for example this:
"..we should look at ageing as a way of developing entirely new businesses: Home care, home services, transportation. Ageing is actually an opportunity for job creation and innovation.."

Reading about the purpose of MIT AgeLab, I read that the multidisciplinary research program wants to invent new ideas and creatively translate technologies into practical solutions that improve people’s health and enable them to “do things” throughout the lifespan.

What does the mayor of the city, you live in, do to turn ageing into an opportunity for job creation and innovation?

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