June 05, 2009

Giles Andrews on building Zopa

Watching this 18 minute speech by Giles Andrews, I learned that Zopa, which developed a way for people to lend and borrow money directly with each other online, stands for Zone Of Possible Agreement. I also learned that the people behind Zopa put a lot of effort into designing the way they communicate with people. Giles Andrews describes the language used as a conversational, friendly, transparent, non-jargon way of speaking.

I came across the video through this P2P-Banking.com blog posting.

Giles Andrews from Zopa from The IPA on Vimeo.

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