When the future is uncertain/unpredictable, it is often a good idea to try things out – not least in order to continuously be in touch with what customers want and to constantly get better. Here are a couple of examples of individuals/companies doing that – thereby also signalling that they are creative and dynamic:
* At the US Open, Roger Federer played in blue and white clothes during the day. During night sessions, he was wearing black clothes and black shoes of his sponsor Nike.
* Google continuously changes its company logo in various innovative ways. Have a look at some of the company’s different logos here.
To get some more inspiration for getting better all the time, listen to this classic. (Although the song was recorded a couple of years before I was born, I still find it great).
What do you do to get better all the time?