The effect of Web 2.0 on leadership

I came across an interesting article by Soumitra Dutta and Matthew Fraser titled “Welcome to the Web 2.0 World”. Here are a couple of extracts:

"The Web 2.0 model encourages proactive use of platforms like blogs and Twitter to have authentic conversations with key stakeholders both inside and outside the company. For CEOs, engaging directly and honestly with stakeholders not only enhances their credibility, it also generates trust in the company’s brand and products. Communicating is not a “push” function; it’s a conversation based on a two-way dialogue. Sometimes it’s even a networked discussion."

"The time for the CEO 2.0 has arrived."

How is the leader of the company, you work for, using Web 2.0 tools?